The Pac-12 debuted their new logo today via YouTube video. The logo is pretty much the same as the the old PAC-10 logo only now featuring the number 12. Which is what I think we all expected.

I like the video, and think that the unveiling of the logo via viral video campaign is a fun idea even if it's not unique. I also like that the video doesn't just emphasize football and basketball, but the other sports that make up the Conference of Champions. I wish there had been a little more face time for the new teams that necessitated the logo change to 12, but I am also a Ute homer.