While he may have been thought loony to originally want to get 170+ million for Pac-12 Media rights, it looks like the timing may be just about perfect for oh so much more.
Pac-12 TV negotiations: It's all about exposure (and a little money, too) - Jon Wilner, San Jose Mercury News
While Wilner is a terrible AP Voter, frequently snubbing the non-AQ's, and especially Utah in '08, he's all over the negotiations.
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