This ain't your pop's Mountain West Conference.

Today, the conference announced its new logo and also released a video that is essentially a highlight reel of Utah losing to showcase the newly minted Mountain West Conference 2.0. 

The logo, though, is interesting. 

That's what $250,000 will get you. A sterile logo that looks more at home in a 1980s science fiction movie where the evil corporation, using death bots, tries to overtake the world. 

Gotta say, I'm not impressed. 

Unless they're going for that authoritarian, we'll use the world's weather for our diabolical plans look, then they're right on the mark. 

But for a college athletics conference? A swing and a miss.