All the people who've been clamoring for the Utes to expand their stadium, the next three games will be very important to the cause.
One could say the Utes are in the midst of a miserable campaign this season. However if these next three games sell out, and are loud and as raucous as the previous three games were. Okay two, not counting UNCO, that will make a huge impression on the administration, and will probably do more towards encouraging stadium expansion than any letter writing, or question asking for Hill could have.
If Utah fans can prove that they aren't fairweather, and are willing to still pack the house despite a team that's an undisciplined disaster and keep that sellout streak alive, the pressure will mount.
However if attendance starts to dwindle, even in the slightest, and one or more of the games aren't a sellout, well then I would bet that Stadium Expansion becomes even less of a priority.